FREE SHIPPING on orders over $50
Preview Image
qty: 1

- Behind the Scenes -

Do Your Part: Coral Conservation

Aug 15, 2017

Inspired by the natural beauty and color of the ocean’s corals and plants, our Coral Me Crazy Silk Square represents much more than a simple accessory. Instead, we view it as a call to action for the protection and conservation of our world’s coral populations.

How our scarf came to life

Shop the Coral Me Crazy Silk Square Here

Behind the Artwork


The most diverse of all ecosystems, coral is overflowing with marine life, that depends on reefs for food and shelter. Found all around the world in tropical and subtropical regions, coral finds its home in shallow waters, where it makes up roughly one percent of the ocean floor. Coral also plays a beneficial role for us, not only protecting coastlines from storm damage, but also as a source of income for many around the world.

Despite our dependence on and fascination with coral, humans represent the greatest danger to this beautiful form of marine life. Harmful fishing and agricultural practices, pollution, rising temperatures and ocean acidification, to name a few, are real dangers that impact the survival of coral. Specifically, high water temperatures have led to coral bleaching, in which the coral is stripped off all its color—the very color that proved to be such an inspiration for our design process. 

How can we help? 

Here at Echo we feel passionately about the preservation of our environment, especially when it comes to making sure coral is around for the long haul. Coral us crazy…but we’re not ready to imagine a world without this awe-inspiring source of marine beauty. Join us in lending a helping hand to coral conservation efforts. Here are several charities that are making the difference.

Coral Reef Alliance

“Working with people around the world—from fishermen to government leaders, divers to scientists, Californians to Fijians—the Coral Reef Alliance protects our most valuable and threatened ecosystem. We lead holistic conservation programs that improve coral reef health and resilience and are replicated across the globe.”

Coral Restoration Foundation

“A non-profit ocean conservation organization working to restore reefs, educating others on the importance of our oceans, and using science to further research and monitoring techniques.”

Reef Check

“Founded in 1996, the Reef Check Foundation exists to help preserve the oceans and reefs which are critical to our survival, yet are being destroyed. With headquarters in Los Angeles and volunteer teams in more than 90 countries and territories, Reef Check works to protect tropical coral reefs and California rocky reefs through education, research and conservation.” 


Tags: Behind the Scenes