In today's New York Times article "It's a Turban, It's a Dress (It's a Scarf)" May 26, 2011, writer Ruth La Ferla calls the scarf the "...diva of the spring and summer season." Quotes by Echo's CEO Steven Roberts and VP of Publicity and Advertising, Lynn Roberts (both 3rd generation of Echo's founding family) point out that the scarf resurgence is a real, grassroots, natural evolution for this season. “That kind of media exposure makes the trend more accessible,” said Steven
Roberts. Lynn adds “It’s not like
people in the know are forcing this trend. It has a grass-roots appeal.” Scarves really allow us to be our own stylists and therefore are great symbols of our individuality and our creativity. You really can acheive your own style with this important item in your wardrobe. From the article, “We live in a
world where, ideally, every purchase has more than one function,” said Brooke
Jaffe, the Bloomingdale’s accessories director. “They need to be style-able, to
have personality.”
La Ferla writes: "Inevitably, as it now seems, retailers have taken to touting scarves as the
ultimate multitaskers, drawing attention to their shape-shifting properties and
encouraging shoppers, through online videos and mannequin displays, to tweak,
twist, loop, plait and knot them to form summer mufflers, cowl-neck blouses,
turbans, halters, sarongs and goddess-worthy maxidress."