In celebration of our 85th Anniversary, we decided it was the perfect time to launch a new advertising campaign. We challenged ourselves to develop an innovative concept that was both true to Echo and intriguing enough to encourage the reader to take a second look.

Echo has always been about print, pattern, color and design. Therefore it seemed only natural to take photographs of some of our favorite Echo products and turn them into kaleidoscopic patterns that could be a part of our collection. We are very happy with the way our advertisements turned out and are excited to finally share them with you!

Astute readers may have noticed that Echo uses the word “scarfs” as the plural of “scarf”, rather than the more common “scarves”. We choose to do so because “scarfs” is an important part of Echo’s history. When Edgar and Theresa Hyman started Echo in 1923, they used “scarfs” not “scarves”. This was the spelling used in advertisements and our letterhead (see below). We use “scarfs” to maintain a connection to our long and rich heritage.

Furthermore, “Scarfs” is a correct and acceptable plural. In fact, it is the original plural form. From the Oxford English Dictionary:

“Scarf, n. Pl. scarfs, scarves. … The original plural form scarfs has never gone out of use; but from the beginning of the 18^th c. the form scarves (on the analogy of halves) has been common…”

While “scarves” may be the more commonly-used spelling, “scarfs” is equally correct and Echo scarfs are anything but common. We are a company that simultaneously looks to the future and the past, creating fashion forward products while staying true to our roots. Echo was founded as a scarf company, with the goal of making beautiful scarfs. These days we create a range of accessories and home products, but we haven’t lost sight of that original goal or that original spelling.

Hey Echofans,

Here are some cool links to help fight the summertime blues.
On the New York Times website, Bill Cunningham has a interesting video about scarfs. He’s trying to figure out why people are wearing them in the New York City heat.

Meanwhile, over at Sicka Than Average, there’s a nice blog entry about our Political Party Scarfs. Plus, as an added bonus, you get a neat explanation about where the Democrat Donkey and the Republican Elephant came from.

Enjoy! -SAM

My husband Paul and I visited Greece and Turkey this July. We saw so many incredible sights:Athens, Mykonos, Santorini, Rhodes or Istanbul… I couldn’t decide which place I wanted to write about more! I decided on Ephesus in Turkey as it is one of the greatest ruined cities in the Western world.

Ephesus is a Greek city that has survived many eras. It was first built in about 1,000 B.C. It soon rose to fame as a center for the worship of Cybele, the Anatolian Mother Goddess. The city we see today was founded in the 4th century B.C. by Alexander the Great’s successor, Lysinachus. But it was under the Romans that Ephesus became the chief port on the Aegean. Most of the surviving structures date from this period.

One can walk through the Library of Celsus, the theater, the temple of Hadrian, the Gate of Hercules, the Colonnaded Street lined with Ionic and Corinthian columns. The architecture was mind boggling; it was all so well planned and executed, even though it was created in ancient times. Here are a few pictures to give you an idea! -Dot